Our Team

THE EXECUTIVE TEAM

STEFFANIE MORRISON

co-founder, partner

Steffanie Morrison is an expert Amazon Consultant and Co-Founder of SC Consultants, LLP, with over a decade of experience scaling eCommerce brands on Amazon. She has grown and operated her own brands while also helping brands and agencies, from early-stage startups to 8-figure businesses, drive profitable growth since 2013 across the Amazon & E-Commerce ecosystem.

With deep expertise across Amazon operations, marketing, and strategic management, Steffanie brings a rare blend of hands-on execution and high-level strategy. Her passion lies in continually learning, testing, and sharing the latest insights, strategies, and e-commerce best practices that translate into measurable business growth.

Steffanie holds a Bachelor’s degree in Accountancy from Northern Illinois University and a Master’s in Taxation from the University of Hartford. Her strong financial background brings a data-driven, analytical approach to Amazon decision-making, while her extensive platform experience adds the strategic and creative perspective needed to help brands scale efficiently and confidently.

CHRIS PRALL

co-founder, partner

Chris Prall is an Amazon Certified Advertising Expert Consultant and Co-Founder of SC Consultants, LLP. Chris has grown & scaled his own brands as well as those of hundreds of satisfied clients in his 10 years on the Amazon platform. Chris has a comprehensive understanding of Amazon's advertising platform, algorithms, and best practices, which allows his team to craft tailored strategies that drive sales, increase brand visibility, and outperform competitors.

Originally from the Chicagoland area, Chris worked as a traveling chef across the Northwestern United States before returning to school at Northern Illinois University. Chris’s creative, sales & data analytics background has driven the growth of many of our brands by 100x – 3000x. He looks forward to implementing his proven strategies to your unique business model on Amazon.